Since our beginnings in 1997 we have carried the finest fly fishing and fly tying products available. Our large selection of standard flies and local favorites will have you prepared for the various fly fishing opportunities awaiting you in the north country.
We carry Sage Fly Rods, Simms Waders, Ross Fly Reels, Rio Fly Lines, Scientific Anglers, Redington products and much, much more. If you don't find what you're looking for please give us a call. We can special order nearly anything!
We are proud to offer the beautiful artwork of Tim Pearson of River Blend Studio, and the great Fly Benches, wood carvings, and furniture of Bob and Val Wagner of Riverwood Design.
Check out the new photos in our gallery.We're still at 310 Belknap in Superior, although we've moved two doors down in the same building. Our newly remodeled retail space is nearly three times larger than our old store, so if you missed our grand opening on the 17th, please stop in!
SAGE CIRCA:For those wondering why a company renowned for making high-performance fast-action rods has opted to focus our considerable expertise on the creation of an all-new, advanced slow-action trout rod, the answer might surprise you: Thanks to our development of Konnetic technology, we can now do "slwo" the way it's truly meant to be done. You've waited long enough. Advanced slow action. 2Wt - 5Wt. Starting at $745
SAGE RESPONSE: At Sage, our never-ending mantra to improve performance is on full display in our all-new Response Series rods. The combination of proven tapers and premium materials has resulted in this family of notably smooth casting, fast-action rods. Dressed with stylish wraps and other upgrades, the Response is an aptly named fishing machine that follows your lead. Fast action. 3Wt - 12Wt. $395
SAGE APPROACH: Calling our all-new Approach series rods "entry level" just doesn't do them justice. Utilizing a higher modulus graphite than any of our previous entry-level rods, the Approach has a medium-fast action that provides excellent line feel and control. And like all Sage rods, the Approach is made right here on Bainbridge Island, Washington, USA. Medium-fast action. 3Wt - 9Wt. $295
Sage One:
Accuracy starts with your eyes. It ends with the fly in front of theirs.
The ONE rod is our flagship offering that may redefine the “all-around” rod category, where precision casting accuracy is needed over a wide range of conditions. Hand crafted from our Konnetic technology three long years in the making, the ONE rod is a game changer. Your game. Its fast action incorporates a built in sweet spot, making the ONE rod the ideal choice for experienced and aspiring casters alike.
The ONE Rod with Konnetic technology is a new generation of fly rod. We've pushed the boundaries of design to develop a rod with exceptional tracking and torsional stability, resulting in unparalleled casting accuracy.
Fishing Report:
Fishing is going great right now Pinks are in the Temperance and Arrowhead Brule on the North Shore Devils Track has spotty fishing but some steelhead are in the river. I spoke with another angler on Sunday he trolled infront of the mouth of the Devils in Grand Marais with his canoe and picked up three fish. Brule is coming up thanks to the rain that we have been getting the past two weeks its not much but better than nothing. There are fish in the Brule though! Fishing is good Coho's are in and so are the Steelhead... I have seen some browns but I still have yet to catch one or talk to someone who has caught one. Kings are in the Brule as well! Fishing is picking up there is lots of opporunity for fish on the north shore or the south shore! See you in the Shop or on the River!
Blake Enyart 9/22/12
I spoke with a few Anglers when I was on the Brule yesterday afternoon and they were getting quite a bit of action in the mornings on stone and egg patterns. The afternoons right now are a little slow. The river is up to around 130 CFPS so its going up which is great! So fishing all in all is going great on the Brule hopfully we can see ya up here soon!
Blake 9/25/12
More positive steelhead fishing reports coming in and a little more water in the river, flows are at 131cfs this morning. Some cohos are still hanging in the lower river.
Matt 9/22/12
Some reports of steelhead came in from mcneils landing on the brule. Some rain would help spur it along and there is some rain in the forecast.
Our Store Hours Tuesday - Friday: 10am to 6pm Saturday: 9am to 5pm Sunday, Monday: Closed
310 Belknap Street Superior, WI 54880 (715) 395-9520
Saltwater, Freshwater, Stream, Lake, Ocean, or Pond, we've got you covered with the quality products and experience that will make your time on the water more productive and enjoyable.
